The way people search for legal services is changing dramatically, with voice search becoming increasingly prevalent. Hibu has positioned itself at the forefront of this transformation, helping law firms adapt their digital presence to capture clients who use Siri, Alexa, or Google Assistant to find legal help.
Understanding the Voice Search Shift
Voice search fundamentally differs from traditional text-based searches. When people search by voice, they use natural language patterns, asking complete questions rather than typing keywords. Hibu’s platform helps law firms optimize their online presence for these conversational queries, ensuring they appear in results when potential clients ask their devices for legal assistance.
The shift toward voice search is particularly relevant for legal services, as many potential clients search for attorneys during stressful situations where speaking is easier than typing. Hibu’s research shows that voice searches for legal services often happen while people are driving, multitasking, or dealing with immediate legal concerns.
Natural Language Optimization
Hibu’s approach to voice search optimization starts with understanding how people naturally talk about legal problems. Their platform helps law firms create content that matches these natural speech patterns, incorporating common questions and conversational phrases that potential clients might use when searching by voice.
Rather than focusing solely on traditional keywords like “personal injury lawyer,” Hibu helps firms optimize for complete questions such as “Who’s the best personal injury lawyer near me?” or “What should I do after a car accident?” This natural language approach helps firms appear more frequently in voice search results.
Local Voice Search Dominance
Voice searches often carry strong local intent, with many users adding “near me” to their queries. Hibu’s platform ensures that law firms’ business information is optimized for local voice search, maintaining consistent NAP (Name, Address, Phone) data across all platforms. This consistency helps voice assistants confidently provide your firm’s information to potential clients.
The platform also helps generate and manage reviews, which play a crucial role in voice search results. When someone asks for “the best lawyer in town,” positive reviews and ratings help determine whether your firm gets recommended.
Technical Infrastructure for Voice Search
Behind the scenes, Hibu implements technical elements that help voice assistants understand and recommend your firm. Their platform uses structured data markup to clearly communicate key information about your practice areas, office hours, location, and services to search engines and voice assistants.
This technical foundation ensures that when voice assistants process queries about legal services, they can easily access and understand information about your firm, increasing the likelihood of your practice being recommended to potential clients.
Mobile Integration
Understanding the close relationship between mobile and voice search, Hibu ensures that law firm websites work seamlessly across all devices. Their mobile-optimized sites load quickly and present information in a format that’s easy for both users and voice assistants to process.
The platform also integrates click-to-call functionality and other mobile-friendly features that make it easy for voice search users to contact your firm immediately after finding you through a voice query.
Measuring Voice Search Success
Hibu’s analytics platform helps law firms track how voice search impacts their business. While voice searches can be harder to track than traditional searches, Hibu’s system monitors indicators like increases in natural language queries, mobile traffic patterns, and voice-driven calls to help firms understand and improve their voice search performance.
Future-Proofing Your Practice
As voice search continues to grow, Hibu helps law firms stay ahead of this trend. Their platform continuously adapts to changes in voice search technology and user behavior, ensuring that firms maintain their visibility as search patterns evolve.
For law firms looking to capture the growing number of clients who use voice search, Hibu offers a comprehensive solution that addresses both the technical and content requirements of voice search optimization. Their strategic approach helps firms establish and maintain a strong presence in this increasingly important search channel.
